was to refresh and to elevate the Oakhurst brand,
giving it "standout" appeal in the dairy case.
This new look was considered critical for a
successful product role out into new geographic
territories for this Maine based company.
GunnDesign repositioned the brand visually to
communicate to consumers Oakhurst as a healthy
choice and as a premium product with a strong
sense of its Maine heritage, and its commitment
to kids and the environment. GunnDesign
refreshed the Oakhurst logo maintaining the
equity of the acorn, while exploring new typefaces
and color combinations. "The Natural Goodness
of Maine" was reflected in all aspects of the new
logo and package label designs.
The new Oakhurst can now be seen on shelf in
dairy cases and vending machines, on TV and
in publications, and on highways throughout the
Northeast as Oakhurst makes its deliveries.
