challenge. When that corporation is Rowenta,a European
company known for its innovative design of product and
promotion, the task becomes amplified. Each display,
press kit, brochure, and package that GunnDesign develops
for a Rowenta iron or other product must reflect and enhance
the Rowenta Brand. At the same time each piece must
embrace theRowenta positioning of intelligent design and
beauty, it must also present itself as new and unique to
capture the attentionof its audience.
One such solution developed for Rowenta by the team at
GunnDesign was the “It s About Time” press kit brochure.
This press kit brochure showcases Rowenta s recently
introduced combination pressure iron and steamer.
The theme of time was employed to carry the message that
this product produces professional results quickly and
conveniently at home with the perfect balance of technology
and aesthetics.
Rowenta is a European manufacturer of innovative kitchen
electrics and home appliances. They promote their products
in the US exclusively with viral marketing techniques using
point of purchase displays, press kits, & promotional events
target in the trade media, editors, and writers.
